about us

Who We Are

Jo Beik is a company specialized in the import, export, and trade of food products. Our primary focus is on spices, coffee, legumes, nuts, rice, and raw ingredients. Through our operations, we aim to meet the needs of wholesale markets, restaurants, retail stores, and international import and export sectors We started with a firm belief that fast supply, high product quality, and fair pricing are the pillars of a sustainable relationship with our partners. Thanks to a strong international network, we have built bridges of trust between East and West, delivering carefully selected products from some of the finest agricultural sources around the world Our business model is built on efficiency, speed, and professionalism. We work with passion to provide our clients with real value based on high quality at well-considered prices, backed by cross-border commercial expertise At Jo Beik, we believe that success is no coincidence — it is the result of a clear vision, meticulous work, and a constant passion for quality

Our Journey

Jo Beik was established in Turkey in 2019, amidst a dynamic and challenging commercial landscape. The company began as a specialized importer and distributor of rice, legumes, spices, and nuts, guided by a clear vision focused on quality, fast supply, and building trusted cross-border partnerships. Starting with measured yet deliberate steps, Jo Beik relied on a deep understanding of target market needs and a flexible logistical infrastructure In the early years, we faced numerous challenges — from fierce competition in traditional markets to the difficulty of establishing a new name in an industry crowded with suppliers. We also encountered fluctuations in shipping costs and disruptions in supply chains, particularly due to the complexities of international transport and the varying customs regulations across countries. However, our strong belief in the values of commitment, speed, and reliability — coupled with our operational flexibility — enabled us to overcome these obstacles and build a solid reputation among our business partners Jo Beik took its first steps toward expansion after stabilizing its operations in Turkey. We entered the Syrian market through a network of local distributors, followed by expansion into the Egyptian market, where we successfully established a foothold in both wholesale and retail sectors This growth was driven by a strong international network of suppliers across Asia, Africa, and South America. We leveraged these relationships to offer carefully selected products in terms of quality, price, and packaging—tailored to meet the specific demands of each market Today, after years of dedicated work, Jo Beik is present in multiple markets and carries ambitious visions for the next phase. The story of Jo Beik is not just one of trade—it's a journey of building a bold Arab brand, aspiring to become a symbol of quality and trust in every home and kitchen

Our Vision

At Jo Beik, we aspire to be one of the leading names in the food sector across the Middle East and North Africa — delivering real value to our customers through high quality and fair prices. We are steadily working toward building a global brand that inspires trust and reflects excellence in every product we bring to market Our Mission To provide our clients and partners in local and international markets with a sourcing and purchasing experience rooted in professionalism and swift responsiveness — through carefully selected food products, reliable global supply relationships, and a commitment to delivering added value to the end customer Our Mission
To provide our clients and partners in local and international markets with a sourcing and purchasing experience rooted in professionalism and swift responsiveness — through carefully selected food products, reliable global supply relationships, and a commitment to delivering added value to the end customer

Our Values

At the heart of every deal, every product, and every shipment, there is a set of values that guide us and form the cornerstone of our corporate culture:

Quality First: Because we know that the customer cares about high quality.
Commitment: To deadlines, transparency, and keeping promises
Flexibility: We respond quickly to market changes and partners’ needs
Professionalism: We operate at the highest standards at every step of the supply chain, from the farmland in the country of origin to the customer's table
Mutual Growth: We believe that the success of our partners is part of our success
International Relations: We carefully select our suppliers and build long-term partnerships with them

Founding partner's speech

Co-founder

When we founded Jo Beik, our goal wasn’t merely to enter the food trade industry — we carried a broader vision: to present an exemplary Arab model in supply and international trade, built on quality, reliability, and true professionalism. We started amidst real challenges, but we believed that diligent work, well-considered decisions, and sincere relationships are the keys to lasting success. We managed to connect distant farms with local markets — linking producers seeking trust with consumers seeking quality — and we succeeded in building a name that continues to resonate year after year. At Jo Beik, we believe that trade is not just about numbers or products; it is a long-term commitment to our partners and an ongoing passion for creating the best.

Amjad Al-Abdullah

Co-founder

At Jo Beik, we see every supply operation and every product we offer as a promise of trust and quality to our customers. Our mission goes beyond simply delivering a food product — it’s about creating a complete experience that starts at the farm and ends on the consumer’s table, passing through every detail of the supply chain we passionately master. Led by a diverse and qualified team, and backed by a trusted network of international suppliers, we continue working to strengthen our market presence and expand our partnerships — keeping pace with our clients' aspirations in every region we reach. For us, challenges are not obstacles but opportunities for growth and development. Today, we are building not just for the present, but for a future that carries the name Jo Beik to new horizons.